Digital marketing

What Is Digital Marketing?
Digital marketing refers to marketing products or services using online and digital technologies and across online channels. Digital marketing involves digital channels such as search engine optimization (SEO), social media marketing, email marketing, content development, paid advertising and analytics.


Digital Marketing Skills That Will Be Important In 2025 Are:
Data analysis and interpretation: Be able to analyze and assess data using tools like Google analytics, while also using AI to measure and optimize campaigns.


SEO and content optimization: Stay up to date on search engine algorithms, while creating content that is well optimized for search, visibility, and organic traffic.

Social media marketing: Build and manage brand presence and engagement across multiple social media platforms with paid and organic strategies.


AI and automation: Use AI address your audience and target specific, personalised customers with marketing content, in content creation, while also automating repetitive tasks.


Email marketing & Customer relationship management (CRM): Be able to use email marketing technology to be able to continue customer relationships and market to them via email campaigns, in conjunction with CRM tools.


Video and short form video content: You will need to be able to create video content, for Youtube, Tik Tok and Instagram, that is interesting and resonates with viewers.


Paid advertisement (PPC or SEM): Understand how to effectively manage and optimise paid advertising campaigns, on sites or platforms like Google ads, as well as social media sites.


Project management and communications: Be able to coordinate campaigns efficiently and work collaboratively with teams.


Career Paths
Some of the roles will be around social media manager, SEO specialist, content or copy writer, digital marketing strategist, email marketing specialist.

Getting Started
Take a digital marketing course or bootcamp online.

Build a portfolio with real work.

Start networking online and in-person.

Stay on top of trends and new tools.

Digital marketing changes quickly, so lifelong learning and flexibility are essential for your long-term success.